Hilson's music is generally R&B and pop. Her debut album, In a Perfect World..., consists of a pop/R&B style, with elements of electro music. Many of the album's themes deal with relationships, physical attraction and lovemaking. Hilson said, "lyrically it's a very vulnerable album. Hilson describes the album as "more self assured. Hilson sings with "smooth vocals". Following the release of her debut album, Sophie Bruce of BBC Music expressed that, "there's no denying Hilson has a great voice, but it lacks the feisty edge of [Nicole] Scherzinger, [Mary J.] Blige or [Beyoncé] Knowles". Mark Nero of About.com commented, "Keri's voice, while strong, isn't particularly distinctive or memorable".Keri Hilson Style
